5 Ways to Increase Click-Through Rates with Killer Meta Descriptions

5 Ways to Increase Click-Through Rates with Killer Meta Descriptions

5 Ways to Improve Click Through RatesYou can increase traffic to your website in one of two ways. The first is to improve your page rankings on the search engine results for your keywords. The second is to improve your click-through-rate (CTR) – this means getting a higher number of people who see your listing to actually visit your website.

Most Internet marketers focus on the first approach. But improving CTR can provide you with huge results, especially since it’s so easy to do. You don’t have to go higher up the rankings, you are just taking better advantage of your current situation. You need to make your listing more attractive so that it stands out from the other listings and gets the click and hence visit to your website.

Over the years, I’ve discovered dozens of effective ways to increase CTR, some of which yield better results than others.

Here are the 5 even that are easy and provide huge results very quickly.

 

1. Copy Off Other People

While this technique may have been frowned upon in high school, it should be standard operating procedure for successful internet marketers. Perhaps it could be termed emulate others rather than merely copy. You learn from what others are doing correctly and then adapt it to your own business.

A lot of online marketers are allergic to the idea of paying for traffic. But that doesn’t mean that you don’t have anything to learn from the people who do buy paid ads.

The truth is that people who pay for traffic spend a lot of time and money testing their ads to make sure they get the optimal results. The result is ads that already are fully optimized.

All you need is use their optimized copy as the starting point for your own. Just change what you need to make it relevant for your business.

In fact, because Google Ads are limited to the number of characters they can contain, it’s a safe bet that the keywords paid marketers include are the ones that perform best and get the most conversions.

 

2. Copy from Non-Paying Competitors

As long as you are borrowing your competitors’ best ideas, why stop there? You also can take the copy from the most successful competitors who use organic SEO strategies.

Look to see which keywords and phrases they are using. What benefits or features do they highlight? Then take them for your own and modify the strategy to use them within your copy.

This isn’t stealing. It’s known as “not reinventing the wheel”.

 

3. Tickle Your Customer’s Curiosity

Curiosity may have killed the cat, but it also caused billions of web users to click through on links because they were dying to find out what happened next.

In fact, this is a strategy you see all the time on social media sites such as Facebook. Marketers will post something like, “A Woman in Texas Stopped to Give a Dollar to a Homeless Man on the Street. You’ll Never Guess What Happened Next – Wow!” This is also known as click bait.

This may be an overused trope, but it’s overused because it works like magic. Try other clickbait phrases in your meta descriptions like this to exploit peoples natural curiosity. Other phrases include:

  • “Find Out How …”
  • “What You Do If …”
  • “Discover the Amazing Way …”
  • “Have You Ever Wondered What Would Happen If …”

 

4. ‘Features Tell, but Benefits Sell

This is a phrase that is as old as advertising itself. People aren’t interested in the facts and statistics about what they are buying. What they really want to know is what it can do to make their life better. Explain that and you can sell practically anything to anybody.

Start your ads with benefits. Features like how much something weighs, how big it is, how long it lasts, and so on, should only be included if they drive the story you are trying to tell. If they don’t, leave them out.

In your meta descriptions, include benefits phrases like “Make More Money by …” or “Lose Weight and Feel Great with …”

Just don’t go too far and end up with what is known as a blind sales page where you aren’t actually saying what your product is, and merely saying things about what it isn’t. People still need some solid facts, particularly with technology based products or services. For example a web hosting sales page better give you the server specs.

 

5. People Love Numbers

Getting clicks is easier when you use numbers in your meta descriptions. That’s because people believe something is more factual if you qualify it with real numbers.

For example, which would you be more likely to click on?:

  • Learn How to Improve Your Click-Through Rate
  • 5 Ways to Increase Click-Through Rates with Killer Meta Descriptions

Considering you already are reading this, I think you just answered the question!

Of course once you get the click, you still have to SELL, and to sell your product needs a great hook or sales page. The best tool in our opinion for creating landing pages or sales pages is Lead Pages

 

Also if you would like to get our free course on creating and marketing your own information product then just register for free here. It is also an example of a page created with Lead Pages.

 

Thanks for reading,

Dale.

By | 2017-01-13T22:22:48+00:00 January 13th, 2017|Blogging, Marketing|2 Comments

About the Author:

Dale Reardon is blind and an experienced internet and online small business marketer living in Hobart Tasmania, Australia. Apart from marketing services Dale and his wife Jo help people relocating to Tasmania and share the great lifestyle of Tasmania. Please get in touch if you want to discuss how Dale or Jo can help you.

2 Comments

  1. Peta July 28, 2015 at 7:46 am

    Thanks for so much great insight! I’ll definitely be using your tips, and plan to Pin this so I can come back to it later too. Really great advice (particularly about use of numbers, and phrases to draw people in – I’m going to try these myself)!

  2. Dale July 28, 2015 at 5:14 pm

    Hi Peta,

    Thanks for coming by our blog. Its always great to see new readers and I hope we can help you out more in the future.

    Let me know if we can help you out at all.

    Dale.

Comments are closed.

Share22
Tweet14
Pin12
+1
Share