8 Good Reasons to have a blog8 Reasons To Keep Putting Time and Effort Into Blogging

Blogging does take time and some work, but it does pay off with greater business leads, website traffic and profits. In our relocation business, the majority of our enquiries and also visits to our main website come through the blog. It ranks well in Google and brings in the right people who are interested in what we write and therefore our services.

The fact is, blogging is a very important tool for marketing any business today. Not only can blogging build a business, it can also become a business. Blogging is essentially writing articles about a particular topic of interest based on the subject or niche of the website where the blog resides. But it does so much more and there are so many reasons to keep blogging. Blogging really can be a business in itself or act as a traffic magnet for your small business. Here we want to go through 8 reasons for putting the time and effort into blogging.


1. To Tell Your Brand’s Story

Blogging is a simple way to tell the story of your brand through case studies, historical information, and by sharing data. People love reading about how you got started and why. Make sure you have a good about us page – you can check out ours and learn more about us, Dale and Jo, along with Charlie who is Dale’s seeing eye dog.


2. To Establish Expertise

If you want people to realize that you’re an expert in your niche, blogging regularly about the topic is an excellent way to do so. If you can blog three to five times a week about a niche, you’re obviously an expert. Just make sure all your topics are related to your core theme / niche and it helps to mention some personal stories as well and get your personality into your blog.


3. To Attract New Clients

Blogging about what you do, why you do it, and how you do it will go far in creating new opportunities for getting more clients. Even if you feel as if you’re giving away all the information free on your blog, people who need the work done will still hire you. It is always important and a good thing to provide valuable information for free to establish your credibility and authority. You can give some of your information for free in the form of blog articles and then developer further free information that can be given away as a lead magnet to attract email subscribers. When you start blogging it is important to start building an email list from the very beginning.


4. To Improve Your SEO

Search engine optimization involves many factors, but one is on-page keywords that help search engines find your blog in order to send people to it who use those words to find information. Google also likes to know the theme of your blog, so it helps to have related topics for your blog posts and have a central theme for your blog. Google also loves fresh information so posting new content regularly is important also. The more topics you cover in your blog posts, the greater the chance of being found through what are known as longtail keywords – more obscure but focused searches.


5. To Find Your Business’s Voice

As you talk about new products, services, or other issues within your niche, you are also creating a voice, perhaps also could be called a personality, for your company that will carry it forth to new customers. If you’re excited about a product, your audience will be too. If you’re serious about it, your audience will be too. It’s all in word choice. We are excited about the possibilities that blogging open up for you and your business and hope you will explore our site or get our blogging cheat sheet to learn more about how to start blogging from us.


6. To Interact with Your Audience

Many people do not think of a blog as social media, but it really is. When you open up comments to your blog, it gives you a chance to interact with your audience based on the topic you want to discuss. Use that opportunity to get feedback and even for new product ideas. Please feel free to leave your own comments and thoughts in the comments section below. Apart from automated spam comments, we welcome comments from everyone and look forward to discussing blogging and your small business with you.


7. To Use Resources Wisely

Most businesses have limited marketing budgets, and blogging uses that budget very wisely due to the amount of return you can expect on your investment. Blogging is the long game, and the blog posts you post today will still be working for you a year from now if you plan appropriately. It’s all about momentum. Try and develop evergreen content that remains relevant for a long time into the future. Search engine optimisation can also take a while to start showing its results.


8. To Educate Your Audience

Blogs are an excellent way to educate your audience about problems and issues that affect them. Plus, it’s a simple way to get out news regarding solutions that you want to offer them. Also your blog readers will be more interested in educational posts rather than blatant self promotional posts. Make sure you actually provide valuable information to your blog visitors and you will be rewarded.


Blogging Results In the Long Term

Blogging will build your business faster than almost any other activity, especially if your business is an online business. If you’ve studied your audience enough to understand what they want to read, and blog as often as possible, you’ll create a lot of momentum in your business and your blog.

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