Help Pricing Your Product or Service
Pricing your product or service is indeed a mixture of art, science and psychology. Once you actually have your product or service selling you can split test different pricing strategies but coming up with the initial price and explaining that price on your sales page can be very difficult.
When it comes to the psychology of marketing I highly recommend you follow Kevin Hogan who is a psychologist and brilliant marketer. He publishes a free newsletter that is really worthwhile reading.
But for a really good explanation of all the art, science and psychology of pricing I cannot go past this thorough and indepth article. I really couldn’t explain it any better and it covers all the different angles.
Highly recommended and best of all the article is free to read.
Hope it helps.
If you are just getting started online or even if you are further progressed, we recommend our free course on creating and marketing your first information product. We hope it will help you with your online journey and look forward to helping you progress and profit.