Which Blogging Platform Should You Choose For Your Business
Once you’ve organised your domain name you need to choose your blogging platform for your online business. Let’s go through some of your options to find out which one is the best.
Self-Hosted or a Third-Party Blog?
We recommend highly that you purchase your own domain name and web hosting. We believe this is the best course of action for future success and displaying professionalism online. A self hosted website for your business gives you credibility.
Nonetheless, let me share with you why this is important.
You’ve no doubt seen some of the third-party blog solutions. One of the most popular is Google’s Blogger.com. There are also other solutions like LiveJournal.com, WordPress.com and a whole host of others.
All you have to do is register an account on these sites, choose a blog name… and you can be blogging in a matter of minutes. Most of these platforms are very user-friendly, meaning you don’t need to know a thing about scripts or other technical stuff in order to be up and blogging fast.
So why not use a third-party solution? Here’s why:
No commercial content
Some of these sites flat-out prohibit commercial content. And since you’re going to turn your blog into a money-maker, a non-commercial blog isn’t an option for you. And I fully realise there are plenty of people operating a commercial business blog on some of these platforms that prohibit it. They are however at risk of being shut down without warning and it is crazy to try and operate a business under that threat.
The site could disappear tomorrow
When you entrust your content – even your income – to a third party, you’re rolling the dice. The company could go bankrupt. They could sell to another company who changes the rules. The point is, your blog could disappear in an instant. It is also for this very same reason that you should not rely on a Facebook page for your business as your sole marketing or promotional channel as Facebook could change the rules at any time.
You have no control over your content
Some third-party blog solutions paste their ads on your site. Some have very strict rules about what you can and cannot write about or what you can link to (which goes back to the commercial content issue again). And all of these sites can just arbitrarily pull your content or change the rules… and there’s nothing you can do about it.
Obviously, a self-hosted solution is best to retain control over your content. But which blog platform should you choose?
There are plenty of platforms – just search for “blog script” (in hostscripts.com and Google) to see what I mean. There are also quite a few popular platforms, including Moveable Type, TypePad and WordPress.
My Recommended Solution
Here’s what I suggest: WordPress.org. That’s because WordPress (WP) is frequently updated, there are lots of design options, there are plenty of plug-ins (to allow you to easily add more functionality to your site), there’s user-provided support, and it’s highly functional, flexible and customizable.
Today’s task: Go to WordPress.org and familiarize yourself with WP’s main features and functions.
One of the other major advantages of WordPress is that you can build any type of website – you are not limited to just hosting a blog. WordPress is so much more than a blogging platform – it is a very powerful content management system.
Having your own website, fully under your own control, means you can move web hosts if something goes wrong, or their performance deteriorates. You are not forced to stay with your first choice by any means. WordPress is very well supported by the user community so you can easily get your questions answered.
WordPress.org is just the ccentral repository of the WordPress software – you actually install WordPress on your own webhosting which is performed through your control panel with our recommended webhosts.
To see the wide range of designs that are possible just take a look at The Genesis Framework and child themes. We use Genesis themes ourselves and absolutely love them. They are very powerful and flexible but easy to use at the same time.
If you want some training with WordPress then check out these 5 free WordPress training videos that will help you get started with using WordPress.