With the number of internet marketers ever increasing, it’s important to understand that doing what your competition does isn’t going to get you anywhere. For some reason, many marketers have this idea that simply matching offers or beating them out slightly is going to make some huge difference in the traffic and margins-it isn’t. The fact of the matter is that the average internet consumer won’t go checking for every last detail. They won’t perform point by point comparisons on more than a few websites, if any at all. They will simply look for the item, page or product that stands out-the one that differentiates itself from the rest of the pack.
It is also a reason that you need to develop a personality with your marketing, be it your website or emails. You need to connect with your visitors and give them a reason to trust you, and purchase through your referral links.
Different is Good-Same is Bad
Of course, you’ve probably come across this in your own travels across the Internet, but as professional internet marketers, we tend to turn a blind eye to some of our own techniques when we see them in action. To get a better idea of what I’m talking about, it helps to browse some of your favorite sites and then check those sites’ competition. Figuring out what drew you to one particular company, brand or webpage over another will help you implement those same techniques and strategies in your own marketing campaigns.
Oftentimes, the differentiating factor has to do with some visual aspect of the webpage. Whether it’s color schemes, captivating H1 headlines or attractive media content, the bottom line is that something is getting you to prefer one company or person over another. Compile a list of things that sets your favorite websites apart from the competition and then go look at your own sites.
Would You Buy from Your Website?
Run down the list and see how many of these separating factors you’ve implemented on your site. Is there anything really setting you apart from your competition or did you just think that there was? Be brutally honest with yourself, especially if you want to see some increased sales figures.
When you find some areas that can use improvement-and you will-try to start off with the smaller, cosmetic changes first. Then, gradually work your way up to some bigger changes, every once in a while checking in on your competition for changes they might be making. Are they following your lead? If so, you know you’re on the right track, but you might have to step it up a few notches. Just be careful not to go too far and make your site hard to navigate or not easy to understand.
In the end, the goal here is to create a website that completely stands out from the rest of the pack, but without alienating your customers. Finding the perfect blend of “different but familiar” is an ongoing process, but one that needs to be tackled if you want to enjoy any modicum of success moving forward.
The Marketing Market is Saturated
That’s because with more and more marketers joining the game, you can expect an influx of people simply copying your site. There isn’t too much to say for originality in the industry anymore since the consumer and the marketer have both gotten a little bit lazy, but that’s not to say you should be. On the contrary making your website stand out from the rest of the crowd could be all it takes to help push you into higher tax brackets this year.
Of course when you’re being unique and different in your market you do still want to be testing and tracking everything to make sure the “different” things you’re doing aren’t taking away from your profits.
The easiest way to keep track of the metrics in your business is to be sure you’re always using tracking links, which allow you to automatically track conversions and profit/loss down to the link.
One of the easiest and best tracking softwares to use is called My Click Boss.
And no matter whether you’re getting traffic from social media or anywhere else it’s vitally important that you’re always tracking all of your links in a way which allows you to automatically track conversions and profit/loss down to the link source.
Thanks for reading and I look forward to staying in touch with you.