Autoresponders Can Greatly Improve Your Small Business Email Marketing
There are plenty of reasonable reasons for your email marketing campaign to fail but one completely unacceptable reason is the lack of the follow up. Following up on emails with leads and clients can be a bit daunting at first, especially if you feel like you’re bothering them. To that, I say screw it. Do you know how long it takes me to tell someone to leave me alone? About three seconds: No thank you.
Boom, done, that’s it. If you are really bothering someone, they will write those three simple words. Or, if they are really bothered, you might get a few other choice words that I won’t mention here in case there are kids reading! But the bottom line is, if someone wants you to leave him or her alone, they will tell you.
So why aren’t they answering?
Emails Get Lost in the Inbox
One of the biggest reasons that many emails aren’t getting opens or responses is the new Gmail inbox. While it has been around for some time now, the compartmentalization of the marketing content has driven down opens on a large scale.
And while this has led to an increase in qualified leads opening your email (because they know to look for it as they want what you’re selling), this doesn’t help very much if the email is lost in the Matrix.
So what can you do about that? Follow up!
Send them an email asking if they got your other email. What’s the worse that can happen, they say yes? Of course, this email might get lost as well, so send another. And another. Keep sending emails until you get a response, consistent persistence.
People Get Sidetracked
Another very common reason that your emails and marketing campaigns aren’t garnering the traction or response rates that you would like is that people get busy. How many times have you done the following: you get online in the morning and start catching up on your emails. Some are really interesting and you want to come back to them later so you “star” them or bookmark websites.
Then, the phone rings, a client calls, the kid cries, the day goes on, in short, life happens. We have so much to do and so little time to do it in, even if our intentions are to come back to that starred email, it falls further and further down the email chain on our virtual “to do” list.
This happens to me, it happens to you, it happens to everyone. Want another example? Look in your Netflix queue, how many movies have you meant to get to? Personally, I have many in my queue yet I still watch the new releases and never quite find the time to get around to the ones I said, “Hmm, I’ll watch this when I have time. For now, I’ll just toss it in the queue so I won’t forget.” Guess what. I forgot. So did your clients. Follow up. Then do it again.
Follow Up or Die Trying
The point to take away here is that you don’t know what is going on on the other side of the email. Following up shows that you are interested in the person, not that you want to bother them. Don’t send apologetic emails, saying sorry for bothering them.
Instead, write something like:
I haven’t heard from you in a while and I just wanted to touch base and make sure everything is okay. If you have any questions at all, please feel free to ask. Here’s my contact info once again.
Looking forward to hearing from you,
That’s it. It’s that simple. Just a little reminder can go a long way.
By the way, my favorite autoresponder company to use for following up with contacts is ActiveCampaign, deliverability is awesome, the price is right and the service is second to none! Plus it includes your CRM as well.
Thanks for reading,