Mistakes You Could be Making With Video Blogging
Video blogging is very popular today for both bloggers and viewers. You can read our previous post about the tools and software to perform your video blogging.
People love seeing and listening to video. In fact, videos are more likely to be shared than plain text. Also, at the time of this writing, Google ranks video higher than text in search. If you also include a textual description, you’ll help push the rank even higher. If you run your website on WordPress (which we highly recommend for managing your content) then Yoast has a terrific plugin for helping your video SEO.
However, there are some video blogging mistakes that you’ll want to avoid. Here are ten of the most common.
1. Not Indicating That a Video Is Included
It’s a good idea that when you embed a video in a blog post, you indicate that one is there in the title. Some do it this way, (video) and some people do it this way,
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– it’s up to you, and it is helpful to your viewers. Then when your post or page appears in search results, the visitors know to expect a video and this may even help attract them to click the link and visit your post.
2. Not Including a Text Description of What Will Be Included
Don’t just embed your videos without providing your viewers with some sort of idea of what is going to be included in the video. It’s a good idea to summarize what’s in the video, providing the main points you’ll cover. This will also give some text for the search engines to index and know what the video is about.
3. Not Personalizing the Video in Some Way
While when you’re starting out you might not know how to do much, you can easily use editing software to add some sort of personalization to your videos. If not, at least have a nice background behind you while you’re recording and mention your website at the end.
4. Forgetting to Include a CTA
Calls to action are imperative to make sales and get new clients. Whether you are asking them to share or like your video, or you’re asking them to check out what you offer on your website, be sure to ask. If you don’t ask, you won’t be likely to get.
5. Making Videos That Are Too Long
Sometimes a long video is a good thing, but most of the time it indicates poor planning and rattling on and on without a direction. Determine on a case-by-case basis when a longer video is necessary but in general, keeping your videos short is best. Some experts say 3 to 5 minutes is plenty. I personally hate videos that give a long sales preamble before they get to the content, the meat of the message. Make sure to actually provide valuable content to your viewers before you give your call to action and sales message.
6. Not Knowing What Your Video Will Cover
Before you make a video, if you map out what you will talk about, you’ll be more likely to remember to cover what you planned. Writing a script is a good idea just so you know what to cover, but avoid reading it or you’ll sound fake. Talk from your heart about each point.
7. Not Including Other Things to Look At
Looking at just one person talking can be very boring. If you can show slides, or real-life images and examples, it will help a lot with keeping the interest of your audience.
8. Including Stolen Music or Images
You must use the right type of music or images. In fact, if you use anyone else’s work at all, you must use it appropriately under copyright and fair use laws. You can’t just take music or images (or anything) that doesn’t belong to you and use it in your video. For a good source of quality private label and resale rights products, which includes some music and video, we highly recommend this quality membership site.
9. Using Distracting or Loud Music over Your Voice
A lot of people add music to their videos and that is a nice touch, but sometimes it can distract from your message, as well as drown out your voice.
10. Not Doing Videos Regularly
If you want to build an audience, it’s important to put out videos with some sort of regularity. People will grow to expect to see a video from you and know what’s going on with you. Don’t disappoint them.
Bonus Mistake to Consider
A personal hate of mine is websites that have a video or audio file automatically start playing when you first go to the page / website. I find this very annoying. I like to know exactly what the video is going to be about and choose to start the playback when it suits me. Consider this option carefully as it will annoy some site visitors.
Conclusion for Video Blogging
Video blogging can push your blog to the next level if you take the time to do it right. You don’t have to be perfect, but you do need to be professional, stay on topic, remember to include a CTA and promote each video.
All the best with your video blogging!
Let us know how it goes in the comments below.