Whether you like it or not writing is going to play a major part in your online business ventures. You need to write the copy for your website, write emails, write newsletters, write advertising etc.
Hopefully you paid attention at school!
Today I want to share some advice about how to write casually and start to build a rapport with your audience and readers. You need to develop a bond with your email subscribers or website visitors in order to develop trust and make them feel more connected to you and your business. They need to know a real person is behind the website or email and feel like they know you, even if only a little bit.
The tone of your voice in your email marketing messages can help you build some fantastic relationships with your list. Or, it can make them feel like you’re just a business and not a real person they can bond with and trust.
In fact going too far one way or the other is one of the blogging blunders we detail in our post here: 5 Quick and easy ways to ruin your blog’s credibility.
You’ve been told to be casual and conversational. That’s always the recommended advice. But how do you write that way without sounding ridiculous, since the person signing up to your list doesn’t really know you in the beginning?
Many people have a fear of being vulnerable or talking about their personal lives – especially with complete strangers! But there’s a bit of personalization you can do that helps everyone feel relaxed without you feeling too exposed.
Your greeting could be something deeply personal, like a loss in your life, or it could be nothing more than, “I’m enjoying the rainy Sunday here in Texas because it’s been so dry lately!”
Or you might mention what you’re doing for dinner that night. These are things you may not care about with someone else, but it does make a portion of your list feel like they’re getting to know you when you say, “I’m getting ready to fire up the grill for some steaks, but I wanted to get this out to you before I do.”
Now when it comes to the business side of things, it’s important to remember that you don’t have to write perfectly when you communicate with your audience. In fact, they like conversational dialogue with you in emails.
That doesn’t mean you use slang or curse words, unless that’s your online shtick, but it just means you use contractions and add your thoughts as if you were talking to a friend.
So look at this line: “You will want to analyze and review the following product to see if it has value for you.”
Now look at this one, which is conversational in nature: “I think this is a great product, but of course, you guys need to look it over and see if it’s something you need.”
Use contractions like you’ll or it’s rather than you will or it is. Just the use of contractions and some friendly banter with your personal point of view helps. When you say, “I think this is a great product,” you’re giving your recommendations. This puts your audience at ease and helps them go into their buying decision with a little more confidence.
We have tried to share a little about our business and personal details on our About Us page and welcome any feedback you might want to give us. I, Dale, have a guide dog called Charlie and we have a cat called Molly. From that you learn a little and realise we are animal people and not everything is perfect round the house due to pets bringing dirt and things in! And believe me Charlie moults hair all year round – I don’t know how he has any hair left on him with the amount of hair that goes onto the floor.
I would also like to suggest that you read our related blog post: Tips on how to write amazing blog content and it will hopefully give you further advice on how to write your blog and come up with content ideas.
Please leave your questions and feedback below in the comments and we look forward to learning more about your business online as well.
Thanks for reading and talk more next time,
By the way we are currently developing a course on building your professional, blog and website and being ready to earn income, all within 12 days of work. If you would like to be notified when it is ready for launch then please sign up to our email list through getting our cheat sheet for launching your own business.